{"id":1564,"date":"2024-07-17T10:14:54","date_gmt":"2024-07-17T14:44:54","guid":{"rendered":"https:\/\/www.remax.com.ve\/blog\/?p=1564"},"modified":"2024-07-17T11:49:30","modified_gmt":"2024-07-17T16:19:30","slug":"objetivos-smart-como-aplicarlos-gestion-diaria-agente-re-max","status":"publish","type":"post","link":"https:\/\/www.remax.com.ve\/blog\/objetivos-smart-como-aplicarlos-gestion-diaria-agente-re-max\/","title":{"rendered":"Objetivos SMART: c\u00f3mo aplicarlos en tu gesti\u00f3n diaria como Agente RE\/MAX"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Para conseguir metas ambiciosas en el mundo inmobiliario, como en cualquier otra \u00e1rea de negocio, es fundamental contar con una <strong>estrategia clara y bien definida. Para ello, son fundamentales los llamados objetivos SMART.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es una herramienta poderosa para aterrizar eso que sue\u00f1as y conseguir el lograrlo con acciones espec\u00edficas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 son los objetivos SMART?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SMART es un acr\u00f3nimo que proviene del ingl\u00e9s y significa: <strong>Specific (Espec\u00edfico), Measurable (Medible), Achievable (Alcanzable), Relevant (Relevante) y Time-bound (Con l\u00edmite de tiempo)<\/strong>. Smart tambi\u00e9n se traduce como \u201cinteligente\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.tableau.com\/es-es\/learn\/articles\/smart-goals-criteria#:~:text=Los%20objetivos%20SMART%20son%20los,Ruben.\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>George T. Doran<\/strong><\/a> <strong>es considerado el padre de los Objetivos SMART.<\/strong> La metodolog\u00eda la plante\u00f3 en un art\u00edculo publicado en<strong> <\/strong>noviembre de 1981, en Estados Unidos. El art\u00edculo se titulaba: \u00ab<em>There is a SMART way to write management\u00b4s goals and objetives<\/em>\u00bb, lo que en espa\u00f1ol ser\u00eda: \u00abExiste una forma SMART o INTELIGENTE de escribir metas y objetivos\u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doran era un consultor y director de planificaci\u00f3n para la Compa\u00f1\u00eda de Agua de Washington. Buscaba una forma de establecer objetivos que fueran <strong>claros, concisos, alcanzables y motivadores<\/strong> para los empleados de la empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acr\u00f3nimo SMART, se populariz\u00f3 r\u00e1pidamente y se convirti\u00f3 en una herramienta fundamental tanto para la gesti\u00f3n empresarial como para el desarrollo personal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo aplicar los objetivos SMART en tu gesti\u00f3n inmobiliaria?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuiero ganar mucho dinero\u201d puede ser tu sue\u00f1o, pero NO es un Objetivo SMART. Para que sea SMART o inteligente tiene que ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Espec\u00edfico:<\/strong> \u00bfQu\u00e9 vas a hacer para ganar m\u00e1s dinero: vender o alquilar?<\/li>\n\n\n\n<li><strong>Medible: <\/strong>\u00bfCu\u00e1ntos inmuebles quieres vender o alquilar?<\/li>\n\n\n\n<li><strong>Alcanzable: <\/strong>\u00bfTu meta es realista?<\/li>\n\n\n\n<li><strong>Relevante: <\/strong>\u00bfC\u00f3mo ganas m\u00e1s comisiones: vendiendo o alquilando? \u00bfVendes o alquilas con exclusiva?<\/li>\n\n\n\n<li><strong>Con l\u00edmite de tiempo: <\/strong>\u00bfEn cu\u00e1nto tiempo quieres vender o alquilar esa cantidad de inmuebles?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, los objetivos SMART pueden ser aplicados en muchos aspectos del&nbsp;negocio inmobiliario, desde la <strong><a href=\"https:\/\/www.remax.com.ve\/blog\/como-desarrollar-estrategia-de-marketing-digital\/\" target=\"_blank\" rel=\"noopener\" title=\"C\u00f3mo desarrollar una estrategia de marketing digital efectiva&nbsp;\">estrategia de marketing digital <\/a><\/strong>hasta en tu trabajo de captaci\u00f3n y atenci\u00f3n al cliente, incluso hasta pueden ser de utilizar para trazar metas en tu vida cotidiana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo interesante al definir un objetivo inteligente es que r\u00e1pidamente puedes definir las acciones que debes ejecutar para lograr ese objetivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0A continuaci\u00f3n, te presentamos algunos ejemplos pr\u00e1cticos.<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"540\" src=\"https:\/\/imagesblog.remax.com.ve\/wp-content\/uploads\/2024\/07\/17114714\/REMAX-Venezuela-Objetivos-SMART-3.png\" alt=\"\" class=\"wp-image-1574\" srcset=\"https:\/\/imagesblog.remax.com.ve\/wp-content\/uploads\/2024\/07\/17114714\/REMAX-Venezuela-Objetivos-SMART-3.png 811w, https:\/\/imagesblog.remax.com.ve\/wp-content\/uploads\/2024\/07\/17114714\/REMAX-Venezuela-Objetivos-SMART-3-300x200.png 300w, https:\/\/imagesblog.remax.com.ve\/wp-content\/uploads\/2024\/07\/17114714\/REMAX-Venezuela-Objetivos-SMART-3-768x511.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Estrategia de Marketing Digital:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivo SMART:<\/strong> Aumentar el n\u00famero de seguidores de mi cuenta Instagram un 20% en los pr\u00f3ximos 3 meses.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Acciones:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pagar una campa\u00f1a mensual de publicidad.<\/li>\n\n\n\n<li>Publicar un carrusel, tres reel y un Live en mi cuenta de Instagram a la semana.<\/li>\n\n\n\n<li>Publicar un testimonio de cliente satisfecho a la semana.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Estrategia de Captaci\u00f3n:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivo SMART:<\/strong> Captar 10 nuevas propiedades en venta y en exclusiva durante el pr\u00f3ximo trimestre.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Acciones:<\/strong>&nbsp;<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definir un grupo de por lo menos 20 o 30 personas (entre amigos, familiares, conocidos) para refrescarles o contarles que soy agente inmobiliario.<\/li>\n\n\n\n<li>Dise\u00f1ar un flyer digital y pedirle a mis clientes que me recomienden entre sus relacionados<\/li>\n\n\n\n<li>Repartir 100 flyers o volantes impresos de mi servicio en mi zona de influencia.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Estrategia en Ventas:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivo SMART:<\/strong> Subir mis ventas de apartamentos un 50% en los pr\u00f3ximos 6 meses.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Acciones:<\/strong>&nbsp;<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organizar un Open House cada 15 d\u00edas.<\/li>\n\n\n\n<li>Organizar un Tour  al mes.<\/li>\n\n\n\n<li>Enviar un bolet\u00edn mensual con mis mejores propiedades.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Para resumir<strong>:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los objetivos SMART son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Espec\u00edficos:<\/strong> Claros, concisos y definidos.<\/li>\n\n\n\n<li><strong>Medibles:<\/strong> Cuantificables y con indicadores de \u00e9xito claros.<\/li>\n\n\n\n<li><strong>Alcanzables:<\/strong> Retadores pero realistas, teniendo en cuenta tus recursos y capacidades.<\/li>\n\n\n\n<li><strong>Relevantes:<\/strong> Alineado con tus metas generales de negocio y tu estrategia inmobiliaria.<\/li>\n\n\n\n<li><strong>Con l\u00edmite de tiempo:<\/strong> Definidos con un plazo espec\u00edfico para su cumplimiento.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"540\" src=\"https:\/\/imagesblog.remax.com.ve\/wp-content\/uploads\/2024\/07\/17114504\/REMAX-Venezuela-Objetivos-SMART-2.png\" alt=\"REMAX-Venezuela-Objetivos-SMART\" class=\"wp-image-1569\" srcset=\"https:\/\/imagesblog.remax.com.ve\/wp-content\/uploads\/2024\/07\/17114504\/REMAX-Venezuela-Objetivos-SMART-2.png 811w, https:\/\/imagesblog.remax.com.ve\/wp-content\/uploads\/2024\/07\/17114504\/REMAX-Venezuela-Objetivos-SMART-2-300x200.png 300w, https:\/\/imagesblog.remax.com.ve\/wp-content\/uploads\/2024\/07\/17114504\/REMAX-Venezuela-Objetivos-SMART-2-768x511.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al establecer objetivos SMART para tu negocio inmobiliario, estar\u00e1s en el camino correcto para alcanzar el \u00e9xito. La clave est\u00e1 en planificar, organizar, ejecutar y medir tus resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En RE\/MAX, te ofrecemos las herramientas y el apoyo necesarios para que puedas establecer objetivos SMART y alcanzar tus metas profesionales.<\/strong> Te invitamos a visitar siempre nuestro blog para que encuentres toda la informaci\u00f3n que estamos publicando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a1Juntos podemos construir un futuro luminoso gracias a tu exitosa presencia en el sector inmobiliario!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfTodav\u00eda no formas parte de RE\/MAX Venezuela? Post\u00falate como agente aqu\u00ed: <a href=\"https:\/\/www.remax.com.ve\/ser-agente-remax\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/www.remax.com.ve\/ser-agente-remax<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Objetivos SMART son una herramienta poderosa para aterrizar eso que sue\u00f1as, establecer metas bien definidas y conseguirlas con acciones espec\u00edficas.<\/p>\n","protected":false},"author":4,"featured_media":1565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[9],"tags":[17,23,29],"class_list":["post-1564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corredores-agentes","tag-agente-asociado","tag-estrategias","tag-marketing-inmobiliario"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Los Objetivos SMART son una herramienta poderosa para aterrizar eso que sue\u00f1as, establecer metas bien definidas y conseguirlas con acciones 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